The one great thing about this though is you can produce different posters for several demographics. It would be a shame to lose the shoot and have to do it over, just for the sake of a flat battery or other minor technicality. The people behind web video ads are not your average, I've studied human behaviour since i was 16, I've learnt basic hypnosis, studied coercive persuasion embedded commands, and a lot more. You need to know ahead of time what information you are going to share, where you'll shoot
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