The popular app which allows users to communicate with each other by sending pictures that auto-delete after a few seconds has yet to generate any revenue but Kleiner Perkins Caufield & Byers, which was an early investor in Google and Amazon, apparently believes there is potential for significant monetization. The usual number quoted there is $63 million (and that was when Facebook was worth very much less than Snapchat is right now). This interest in parental controls on behalf of device manufacturers
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